MDW REPORT #MILANOGRAM2017

The sensation of MDW17 can be resumed in one word: overwhelming. As usual, despite Salone del Mobile, all districts – Lambrate, Tortona, Brera, San Ambrogio were featuring numerous events and expositions. Most featured installations od MDW2017 with the #milanogram2017 were: installation for COS has enlisted the help of London-based Studio Swine led by designers Azusa Murakami and Alexander Groves. The duo created a "blossoming sculpture" inside a decommissioned cinema, that was emitting bubbles that would burst to emit gentle fog and smell by contacting the skin. If touched in a textile glove; Another hit: Le Refuge bed by Marc Angel – metaphor of the relax oasis from the hustle and bustle of the city. Pink seemed to be taking over many trendy showcases this year like Cassina 9.0 installation – shown at Herzog & de Meuron's Fondazione – showcased pieces from the company's archive. The area decorated in pale pink as the...

Continue Reading

INSPIRING TRANSFORMATION OF THE WAREHOUSE IN COPENHAGEN

This is a fantastic example of the transformation of the abandoned warehouse and ruined factories, that became so fashionable nowadays. It is a project by Danish architect David Thulstrup has turned a former factory building in Copenhagen into a house for a photographer. Three original brick boundary walls of the old building, recently used as a garage, were not only preserved, but taken as a guideline to the general design concept. The project is strongly enriched by the obvious love to materials – both rough and worn out, as well brand new and perfect. Well-balanced materials combinations are reinforced by strong accents like blocks of color, light, and reflections. As the building had typically few windows, the architect solved the problem by an architectural twist: a glass-walled atrium was dropped down through the center of the building volume and floods all three floors of the residence with natural light. As the client...

Continue Reading

TANGIBLE FORMS OF THE IDEAS IN THE MAX&CO RETAIL

When Max&Co, a rewarded hi-end fashion brand, has announced the open call for the worldwide design identity of the brand stores, many creative offices have participated. Andrea Tognon Architecture, based in Milan, Italy, has teamed up with several creative practices to meet this challenge. The design started with several workshops involving very different subjects like musicians, artists, economists, designers, brainstorming together. The challenge was to synthesize those several inputs in a real architectural space. The project´s outcome is the result of the exciting collaboration of Andrea Tognon Architecture with the Max Mara group “in house” architecture department and three more specialized studios. Free standing furniture’s were designed by Ciszak Dalmas and by the Max Mara design office. All the lights systems designed by the architects were developed and engineered with Turnlight. Studio Pepe styled temporary windows installation. This project implements a new approach to the retail design to foster a...

Continue Reading